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Thursday, August 27, 2020
How Steinbeck Creates Two Contrasting Characters In Beginning Of Mice a
During the presidential reign of Hebert Hoover in the mid 1930's, America was hit with an extreme financial lull which was famously known as The Great Depression. During this season of emergency, an expected sixteen million individuals were left jobless and numerous others were left destitute. Despite the fact that it was normal that numerous businesses in the United States would be fundamentally influenced because of the accident, it was Agriculture that was crushed. Numerous landowners were urgent to utilize laborers on their homestead, while laborers were on edge themselves to get a new line of work to help their family. In this story, two dislodged Anglo vagrant farm laborers, George Milton and Lennie Small, travel around America in scan for a vocation. We before long understand their objective to seek after the American Dream, a fantasy that has equivalent possibility of turning into a reality or an insignificant dream. Steinbeck?s tale shows a worry for these two companions as pressure is raised about whether they will arrive at the Promised Land they love to such an extent. Quite a bit of this worry can be ascribed to the differentiating characters that both George and Lennie have ?Although George is viewed as a wise caring individual, his friend Lennie, albeit genuinely solid, is a mentally constrained man who has a decent possibility of accidentally ruining their expectations and aspirations, principally because of his psychological inadequacy. While Steinbeck portrays the two primary characters in the novel, we see that there is a huge distinction in their physical appearances. For instance, there is proof in the content which recommends that Lennie is an epic physical example: ?a gigantic man, ill defined of face, with enormous, pale eyes and he strolled heavily...........the way a bear hauls his paws.? The very certainty that Len... ...?into the snare?. This recommends he is a man with scarcely any shortcomings. We discover in the last phases of the story that George has a shortcoming, explicitly his reliance of Lennie. Lennie, cleverly, attempts to control George by expressing that he will leave him and ?live in that confine?. This disturbs George why should urgent win Lennie?s kinship back: I need you to remain with me Lennie, no you remain with me?. This shows he needs him the same amount of as Lennie needs him. When all is said in done the peruser can see that George needs his mate, Lennie to have the option to endure, paying little heed to how intellectually hindered he is. In general, the author makes a tremendous differentiation between both of these characters. The utilization of flawless depiction, just as short, sharp expressions helps the peruser in increasing a striking picture of how these two energized characters would resemble, all things considered.
Saturday, August 22, 2020
Point of View Essay Example | Topics and Well Written Essays - 250 words
Perspective - Essay Example the peruser doesn't become acquainted with the name of Deeââ¬â¢s male buddy in light of the fact that ââ¬Å"after I stumbled over itâ⬠¦he instructed me to simply call him Hakim-a-barber.â⬠It is likewise not satisfactory whether the man is a hairdresser or not on the grounds that the storyteller doesn't inquire. Also, the perusers can't gather much about the connection among Dee and Hakim-a-hair stylist and where they have been before showing up on the scene. Then again, the first personââ¬â¢s perspective permits the perusers to get into the story as they can see the world from the narratorââ¬â¢s point of view. An alternate sort of portrayal, the third individual, can adjust the significance of the story. It would have permitted the writer to seek after various storylines; consequently, giving the peruser a more extensive perspectives on the story. For instance, it would have empowered the writer to investigate Deeââ¬â¢s life and by so doing, the perusers would have had the option to get familiar with Deeââ¬â¢s partner. The storyteller says ââ¬Å"You must have a place with those hamburger cows individuals down the road.â⬠The perusers may not be acquainted with the sort of individuals that live ââ¬Å"down the roadâ⬠. The third personââ¬â¢s perspective would have permitted the creator more space for revealing insight into the hamburger steers individuals down the
Friday, August 21, 2020
A List of Persuasive Essay Topics Related to Nature
A List of Persuasive Essay Topics Related to NaturePresented with the fact that college students today will soon be inundated with many 'knowledge-based' subjects in their fields of study, you might be surprised to find that most students and professors don't want to learn anything about nature. Nature as a subject in an English class is rarely ever considered. Only a handful of individuals actually understand the vital role that nature plays in inspiring and motivating the students to take up the subject.The environment in which a student learns their natural sciences, math or English are extremely influential. Science and nature are a colloquial term, but in essence, the term denotes learning and understanding that is in direct relation to the life of the planet. Here is a list of persuasive essay topics related to nature that you can use to inspire your students.One important fact about nature is that it is all around us. It's just hidden by a thick cloud of dust that we are const antly bombarded with. Furthermore, this natural environment is one that provides us with the means to nourish our lives and sustain our environments.In addition, there are many educational opportunities that can be had for those who embrace the importance of nature, such as benefiting from it for their own personal benefits. What better way is there to experience a better environment than through the world of nature? After all, your classroom is a microcosm of nature, and so too is your life.Use these persuasive essay topics to help inspire the importance of nature in teaching students, but also in their own lives. Let them know the amazing ways in which nature can enrich their lives. They should be encouraged to experiment with nature by enrolling in nature studies, taking a nature-related class, or getting involved in nature-related projects.Learning about the importance of nature and the possibilities that it offers is a great area to begin in when teaching them to explore nature as a topic. If they aren't naturally drawn to the subject, it is important to work at getting them interested. By making them aware of the many benefits they will receive from the natural world, such as better breathing, higher concentration, and better health, you can encourage them to be more enthusiastic about taking up nature studies and taking nature classes.The most compelling point you can make to them when addressing these persuasive essay topics is to challenge them to think critically about the course they have been assigned. Allow them to do research on their own in order to determine what they can learn from nature that will be useful in their lives. Their answers to this will allow you to determine what lesson you need to teach them in order to encourage them to take up nature studies.The importance of nature in your classroom can be tackled in this way, using the proper persuasion and appeal with persuasive essay topics related to nature. Make sure to keep your studen ts curious by allowing them to share their own experiences, questions and opinions with the topic.
Monday, May 25, 2020
Work report Essay - 2049 Words
UNIVERSITY OF WATERLOO Faculty of Mathematics PROFESSIONAL SKILLS: EMOTIONAL INTELLIGENCE PD 2: Critical Reflection and Report Writing Waterloo, Ontario Prepared by #42-80 Strathaven Dr. Mississauga, Ontario L5R 3V9 July 17, 2012 Mr. Tim Paci, PD2 Instructor Professional Development Program University of Waterloo 200 University Avenue West Waterloo, Ontario N2L 3G1 Dear Mr. Paci, This report, entitled ââ¬Å"Professional Skills: Emotional Intelligenceâ⬠was prepared as my 1B Work Report for PD2: Critical Reflection and Report Writing. This is my first work term report. The purpose of this report is to determine key emotional intelligence characteristicsâ⬠¦show more contentâ⬠¦This report provides useful information about emotional intelligence that could solve this problem. My assessment was done online through Emotional Quotient Inventory. The study done by CIBC consisted of data collected over a six-month period and emotional intelligence scores done through Emotional Quotient Inventory. 2.0 My Emotional Intelligence Assessment By using Emotional Quotient Inventory, it helped me to identify my perceived frequency of emotionally intelligent behaviours in terms of fifteen established emotional intelligence skills. 2.1 Analysis Among the fifteen emotional intelligence skills, five of which have been identified as significant areas, including top three strengths and two areas offering the greatest opportunity for personal development. Figure 1. My Five Emotional Intelligence Areas of Interest My top three strengths are interpersonal relationship, emotional self-awareness, and happiness; and my two weaknesses are social responsibility and self-regard. The Interpersonal Relationship component is defined as the ability to develop and maintain mutually rewarding relationships that are characterized by intimacy and the exchange of affection (Multi-Health Systems Inc., 2012). I am generally able to establish mutually satisfying relationships through communication that includes a balance of listening, empathy, and sharing ofShow MoreRelatedEssay On My Work Report To Work803 Words à |à 4 PagesOctober 26, 2017-I reported to the slap program for my first day. During the beginning of the work day I was placed with two gentlemen to work with who was in the slap program, along with an elder Caucasian male who was county staff. At approximately 9:00am or so we bang working on an assignment that the elder from the county staff placed us on which was bringing boxes up to an abandoned cell area. After completing the task with the boxes the county staff (AKA the elder mentioned previously) hadRead MoreWork Term Report3175 Words à |à 13 Pag esCo-op Work Term Report Template Purpose: As one of the mandatory requirements of the MBA Co-op program, this report allows you to reflect on your past work term and provide information to other co-op students who are interested in working with your employer. Deadline: End of your work term / during the first week of class when you are back to campus Required: Must be reviewed and approved by your manager CBCD will accept any of the following as ââ¬Ëapprovalââ¬â¢: â⬠¢ Manager signed Work TermRead MoreReflective Report on Group Work Essay2909 Words à |à 12 PagesReflection on group work Project |Content |Page | |Content |2 | |Introduction |3 | |The Group Read MoreSocial Work Child Observation Report1545 Words à |à 7 Pages The Negotiation. Introduction. This work is aimed at describing the process of negotiating an agreement to carry out a child observation in a school. It will explain my role as a social work student in the process of negotiating observation agreement with the school. Some of the issues considered in my negotiation were confidentiality, ethical issues and values, consent, communication, legal issues, professionalism, skill, voluntary participation of participant, contingency plan and limitationsRead MoreWork Experience Report2135 Words à |à 9 PagesIntroduction The report investigates the Organisation of Deirdre K. Ryan amp; Co Solicitors Office. I completed my work experience at Deirdre K. Ryan amp; Co. Solicitors. This office was my choice because of its wide range of cases they deal with, it is a wildly know in the area and the location was also convenient This report will focus on five things about the office and the work experiment. The paper describes the organizational structure in the company, the range of occupations in theRead MoreWork Experience Report2609 Words à |à 11 PagesOrganisational Report based on ââ¬ËVenice Jewellery ââ¬Ë Belmont Hall, Middle Gardiner Street Dublin 1 Name of report 3 Executive Summary 3 Terms of Reference 4 Method of procedure 4 Findings 5 Introduction of the Organization 5 History 5 Size 5 Product of Service 5 Customers 5 Structure of organization 6 Structure 6 Explanation of chart 6 Line of authority 7 Internal influence on organization 7 Management Style 7 Communication methods withinRead MoreSocial Work Report852 Words à |à 4 PagesIn order to provide effective social work assessment with families you must have an understanding of family life in the range of contexts in all levels (Holosko, Dulmus, Sowers, 2013). Gary Holden at New York University worked to create Information Practice to provide news, publications, journal article abstracts, publications, and videos to be used as education to the professions of social services. The world wide web access is specific to helping social workers easily access resources that canRead MoreA Report On The Work Of Distribution Sector1251 Words à |à 6 Pagesand structured into five global business units (GBUs) further supported by Global Business Services that brought together inner services into a single global body which further provides services to all PG business units. With standardization of work processes, capitalization of new technology and leveraging of PGââ¬â¢s scale GBS had saved several hundred million dollars in its opening three years of action. PG is the chief maker of wrapped products and prime advertiser in the US. It is the inventorRead MoreWork Experience Report Essay1019 Words à |à 5 PagesWork Experience Report I had accepted to do two weeks of work experience at the Boots Pharmacy, as a shop floor sales assistant. To be honest, I had no idea what the firm manufactured or the type of work involved. I woke up on a Monday morning, prepared and organized, which was incredibly unusual. I was extremely enthusiastic about the prospect of working. As I sat on the H91 bus with my mp3 music player on, questions kept coming across my head like, what will itRead MoreKansas City Works675 Words à |à 3 Pages1.0 Introduction Armco Inc. is a steel manufacturer that used to be the sixth largest in its industry in US (in 1990). The Kansas City Works within its Midwestern Steel Division was hit by the decline in the business in the US steel industry despite its good performance in the past. Consequently, it downsized and incurred significant losses in most of the 1980s. This entity produces two primary products including grinding media and carbon wire rod, one being recognized in the industry for its durability
Thursday, May 14, 2020
The Americans with Disabilities Act is Only the First...
The Americans with Disabilities Act is Only the First Step The United States of America is founded upon the groundwork that all men are created equal. America is also viewed as the land of opportunity, as large numbers of immigrants enter the country in order to make a better life for themselves. These catch phrases used above are an honorable attempt to portray America as a land where everything is fair and everyone possesses a chance to succeed. These slogans, which we so easily state, do not tell the full story, however. Racism and prejudice abound in the land of the free and can be witnessed on an almost daily basis. The government endeavors to remedy the inequalities through programs such as the Americans with Disabilitiesâ⬠¦show more contentâ⬠¦These reasonable accommodations are somewhat vaguely defined, and this leads to various problems between employer and potential employee. All things considered, the ADA has been a help to a great many people and various success stories can be found in the business, sports, and professiona l worlds. However, inequality still abounds as the disabled continue to struggle to gain their self-dependence. This is unacceptable in a culture that prides itself on equal opportunity, and it is only through increased policy that this problem will be rectified. Despite the successes by the ADA of protecting individuals from discrimination, it should still be treated as a stepping-stone for equality reform, rather than the answer to it. Numerous instances of discrimination against handicapped workers still exist, ten years after the ADA was passed. In surveys conducted by various healthcare organizations, it has been found that workers with disabilities still lag behind those non-disabled workers in both wages and employment frequency. A survey sponsored by Aetna U.S. Healthcare and the JM Foundation in September of 2000 found that three out of ten disabled worked, while eight out of ten non-disabled worked. Out of those disabled who did not work but were capable, sixty-five percent would rather workShow MoreRelatedThe American Disability Act ( Ada )1176 Words à |à 5 Pages Disability has been a function historical to justify inequality for any disabled people, but in addition has also helped so many women, and minorities. Over the years there have been many models that can explain disability law. There is a social model which argues that it is the environment, that basically caused those traits to limit the func tions; therefore creating disability. Another model that people tend to use when looking at disability is the normative claim, which his that disability shouldRead MoreHow Does One s Disability Affect Their Political Participation Within Society? Essay1695 Words à |à 7 PagesSeveral years after Congress took steps to guarantee equal access for the disabled at the voting polls, studies showed that in the United States ââ¬Å"during the 2012 election cycle, 1 in 5 voters with disabilities said they were kept from casting their ballot on their own and more than half said they encountered hurdlesâ⬠(Heasley). Disabilities can be defined as an impairment that may be physical, cognitive, intellectual, mental, sensory, developmental, or a combination of impairments that causes restrictionsRead MoreEducation For All Handicapped Children Act1063 Words à |à 5 Pagesmany people see people with disabilities. My only hope is that one day these laws will be unnecessary, because people will start to treat those with disabilities according to their needs. IDEA; Individuals with Disabilities Education Act 1990 1. IDEA or Individuals with Disabilities Education, formerly known as the Education for All Handicapped Children Act (EHA) lasted from 1970 to 1990. Then in 1990, the United States Congress changed the title to IDEA. 2. This act was solely focused on affordingRead MoreBarriers to Quality Healthcare for People with Disabilities1403 Words à |à 6 Pagespopulation. Over a billion people in the world have some form of disability with between 110 million and 190 million having significant trouble in functioning.1 With resources limited, these disabled patients do not have all the luxuries some other people may have in the aspect of health-care creating a viscous cycle of people needing more care yet not being able to receive it. The main problem of providing healthcare to individuals with disabilities lies within the inherent barriers of access to quality careRead MoreThe Disabled With Disabilities Act1541 Words à |à 7 PagesJust like any other minority, the disabled have been discriminated throughout history. Disabilities can be composed of physical or mental handicaps and discrimination has always occurred for both. It has historically been difficult for the disabled to not only find employme nt, but also to keep acceptable employment. These individuals also have had trouble being treated properly on the job. Transportation has also been an issue because many of the disabled cannot move or get around as easily asRead MoreThe Promotion Of A Disabled Population Essay1668 Words à |à 7 Pagesconditions (United States Census Bureau website, 2012). Because so many Americans are living with a disability, the Americans with Disability Act, enacted in 1990, was a landmark act that reduced many barriers for people with disabilities (Thompson, 2015). However, more needs of the disabled population are being identified. Consequently, more regulatory policy formulation needs to be done to improve the health of people with disabilities and their families (Mason, Gardner, Outlaw, Oââ¬â¢Grady, 2016). VariousRead MoreShould The Employer Escape Liability For Disability Discrimination Based On Its Irrational Assumption? Essay1466 Words à |à 6 PagesConsider the following example: after two suicide attempts, an employee with a known psychiatric disability was hospitalized. Eventually, the employee was allowed to return to work pending a medical examination from the employerââ¬â¢s chosen physician to determine whether the individual could safely perform the essential job functions. The employerââ¬â¢s physician concluded that the employee with a disability could not safely return to work because she posed a risk of a direct threat to herself. HoweverRead MoreLit1: Task 310.1.5-02, 11, 13 Essay704 Words à |à 3 PagesAll of the provisions of the FMLA were successfully met for this particular employee. FMLA allows 12 weeks of unpaid time off. The employee returned to the same job at the same rate of pay which is also a provision that has to be met for FMLA. The only iss ue I see is the employee asking for the 11 weeks of withheld salary. No where in the FMLA provisions did I see where this was a mandatory action. The word that jumps out at me is UNPAID leave. If it is unpaid then why would the employee ask forRead MoreSignificance Of A Good Risk Management Program1510 Words à |à 7 Pagesroads to protect the law-abiding citizen against robbers (Fischer R, 2013, P.4-6). What are the steps involved in a good risk management program? There are four basic steps involved in the creation of a good risk management program. The first step is the identification of risk through the analysis of threats and vulnerabilities. This action is where a set of guidelines are created through a stepââ¬âbyââ¬âstep process, that will have to be taken into account and document in writing to ensure that all possibleRead MoreThe Human Resources Department Is A Critical Component Of The Health Care Workforce1478 Words à |à 6 PagesDisability Discrimination in Health Care The Human Resources Department is a critical component in the health care workforce. They are in many ways the backbone of an organization as they handle a variety of issue that employee have. Some of the most complicated issues that Human Resources has to deal with is disability discrimination. The reason this subject is very difficult is because of the acts that protect the disabled from discrimination. First there is the Rehabilitation Act of 1973 and
Wednesday, May 6, 2020
Personality Theory, Eye Communication, And Family Rules
Sometimes I think that I would be better off if I didnââ¬â¢t have to communicate with others. However, I would eventually come in contact with other people, and would eventually become bored and lonely. Moreover, I would come to need companionship from someone who could understand me and care about me. Human interaction is not often thought of as a basic human need, but it is almost as much of a necessity as the air we breathe, the food we eat, and the water we drink. Throughout the course, I have learned several things, but the information on personality theory, eye communication, and family rules were what I found to be most interesting. Personality Theory When I read the explanation on personality theory in chapter three I was quite intrigued. DeVito states, ââ¬Å"Each person has a personality theory that says which characteristics of an individual go with other characteristicsâ⬠(67). To further explain if I said, Sally is bright and beautiful, we each would form another characteristic that goes along with the ones that we know. In the example, my personality theory would say that she must also be kind, to go along with the known traits. However, this may not be true because Sally could be mean and still have the other characteristics. The fact that I formed the characteristic of kindness to go along with her known characteristics is known as the halo effect. In the same manner, we can form what is known as the reverse halo effect, where if there are known bad qualities aboutShow MoreRelatedEssay about How a Leadership Course Has Helped Make Me a Better Employee1736 Words à |à 7 Pagesin management at this point in my career. What is important to me was to look at this way to be a better employee, in reacting to management styles. I also wanted to take different aspects of management and implement them into being a leader in my family. I have had several managers that I have respected during my career and certain attributes I wanted to emulate. My current manger David Taggerty took the time out to discuss his role as a leader and how he got into leadership. We took a look at whatRead More birth order Essay example1467 Words à |à 6 Pagesresearch and theories can be criticized because of differences between parents, sibling positions of the parents, size of families, socioeconomic status, and culture. The conclusions drawn from research studies on sibling position are also often contradictory. However for some reason children with certain birth order roles grow into adolescents and adults with similar qualities. nbsp;nbsp;nbsp;nbsp;nbsp;In order to understand the sibling positions in a certain family the family system must beRead MoreEffective Communication in Nursing Essay1474 Words à |à 6 PagesReflection is a vital key for effective communication with patients and their families. The main claim to this paper, is to prove, to have effective communication with patients and their families, firstly, one must know oneself. Communication is a two-way street Yes...but for effective communication to be understood, one must acknowledge oneself first, Communication starts with ourselves. we need to address that we, too, are human beings, with our own thoughts, feelings, beliefsRead MoreThe Role Of Television Show Plays On The Portrayal Of The Modern Family Set Up1694 Words à |à 7 Pagestelevision show plays in regards to the exposing of the modern family set-up, the relationships and the effects that producers want to instill in their viewers. Three shows are selected as well as three episodes from each of the three shows critically analyzed. In the first show, George Lopez; the first few episodes introduce him as a fictionalized personality of himself. He is working at Power Bros and still has the responsibility of raising a family that comprises of the wife, a daughter and a son. He hasRead MoreBrazil Is A Favorite Commodity Of The World1513 Words à |à 7 Pagescourtesy and expected to be offered small cups of extremely strong Brazilian coffee. In America, a greeting consisting of a 3-5 second handshakes and maintained eye contact is adequate. Upon arrival, members of the meeting are usually offered something to drink, usually water , tea, or coffee. During business meetings in the US, maintaining eye contact is essential, because it demonstrates a personââ¬â¢s interest in the conversation, and their sincerity and confidence. On the other hand, in Brazil, althoughRead MorePsychology: Questions on Cognitive Development1557 Words à |à 7 Pages Motor development involves the acquisition of: a. sensory abilities including hearing and taste b. reflexive movements and abilities c. the muscular control necessary for coordinated movement d. language and speech patterns necessary for communication _A___ 3. Piaget called the incorporation of new objects into existing knowledge: a. assimilation b. object permanence c. conservation d. formal operations _D___ 4. For Jean Piaget, children deal with and adjust to the world through twinRead MoreIntroduction:. In This Essay I Will Be Exploring The Concepts1688 Words à |à 7 PagesAmerican reality television series providing home makeovers for less fortunate families and community schools. The show is hosted by former model, carpenter and veteran television personality Ty Pennington who is pleasing to the ear and eye. Each episode features a family that has faced some sort of recent or ongoing hardship such as a natural disaster or a family member with a life-threatening illness, in which the family is in need of new hope. The show s producers coordinate with a local constructionRead MoreToward Intentional Interviewing and Counseling1652 Words à |à 7 Pagesinformation giving. * Short term ââ¬â only one or two sessions * Example: Potential employees * Ethical coaching conception of helping * It focuses on living life more fully and effectively. * They empower individuals, families, and organizations to help them make more effective plans. * Examples: Life coaching, college coaching, and executive coaching * COUNSELING * More intensive and personal process * It is generally concerned with helping peopleRead MoreWhy Marijuana Is The Common Juvenile Crime Performed By The Youth1525 Words à |à 7 Pagesjuvenile crime performed by the youth. Marijuana abuse was ranked to be #6 in their list. Teens are being involved to marijuana use for diverse reasons and this includes poor supervision and communication of parents, family problems, lack of self- discipline, lack of discipline from parents or guardians, and family history of marijuana or drug abuse. Other risk factors would be physical and sexual abuse, emotional problems, curiosity, and peer pressure (GlobalYouthJustice, n.d.). Drugs have become aRead MoreSociology : The Macro And Micro Perspective Of Looking At Society2179 Words à |à 9 Pagesdo sociology, you have to keep your mind open with certain ways of thinking. Like every other single theory out there, sociological theory is a selective theory is selective in terms of their priorities and perspectives and the data that is defined as significant. As a result of this way of thinking, they provide a partial and particular view of reality. There is a variation of sociological theories, and they can be put together according to various criteria. One of the very important group distinctions
Tuesday, May 5, 2020
Impact and Relevance of Social Networking to Starbucks free essay sample
This report elaborates about the impact and relevance of social networking to Starbucks and how to cope with the issues. The types of social networking that will be discussed in this report including social media, labor union, Fairtrade Foundation and Global Campaign for Climate Action (GCCA). Social media could be an opportunity to Starbucks to do some viral marketing, community marketing, and consumer-generated marketing. This kind of social networking helps Starbucks to enlarge its customer basis and retain them. Labor union is a social networking that concern about social justice to workers. Starbucks need to aware of the workerââ¬â¢s petition that had been made about fairly paid, working hours, health care, and independent voice at workplace. Fairtrade Foundation is a non-profit organization that supporting commodity farmers to get a better life by maintain the fair price of commodity and help farmers with technical support. Global Campaign for Climate Action pay attention to the environment issues such as global warming. We will write a custom essay sample on Impact and Relevance of Social Networking to Starbucks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This non-profit organization created to invite people to their campaign about climate change and how to reduce the risk of global warming for better human life on earth. 1. Introduction Starbucks first opened in 1971, It served the world finest coffee to people in Seattle. In 1990, Starbucks expanded its market to United Stated and after that became worldwide. In 2000, Starbucks has more than 16,000 stores in 48 countries. Starbucks has principles: coffee, partners, customers, stores, neighborhoods, and shareholder. These principles attached in daily life of Starbucks. This report tries to analyze and elaborate the impact of social networking to Starbucks. Social networking is a group of people who are connected through community such as schools, colleagues, or workplace. People who involved in social networking are shares the same interest about something they mutually like. The main part of this report will be discussing about social networking (social media, labor union, Fairtrade Foundation community, and Global Campaign Climate for Action community) and their impact to Starbucks. 2. Discussion A. Social Media Social media is a part of social networking, the examples of social media are Facebook, Twitter, Myspace, and Linkedin. Social media used by people around the world to stay connected and share the same interest through online social networking. According to Boyd and Elliot (2007), the first social network site launched in 1997, SixDegrees. com. It helps people to create profile, connect and send message to others. Friendster existed in 2002 following by Linkedin and Myspace in 2003. On the other hand, Facebook and Twitter dominated the social media world for the last 6 years. This figure below shows about the development of social media based on the launch date. Social media leads to some activities which a lot of information is shared by people and they exchange information rapidly. This exchange will enhanced the perceived value by consumers. Beside value from consumers, information exchange can build customer loyalty as well. As Anandya (2010) stated that the raising of internet gives space that called cyberspace for people to interact with each others. The information exchange may affect significantly to customer loyalty. Starbucks can use the social media to interact with its customers. Social media now record for 23 percent of advertising (Tucker, 2010). Advertising through social media can be use to deliver some message from the company to customers. Social media commonly employ several types of word-of-mouth marketing include: viral marketing, referral program, and community marketing. Company can try to build customer experience by implementing viral marketing. The rapid growth of online users makes information spread quickly among customers. Besides viral marketing, Starbucks can use community marketing to form and support niche communities that are likely to share their interest about a brand. Company can start to develop a space for customers to gain greater social distribution on social media. The pages can be placed in some social networking site such as Facebook and Twitter. Customers who have value to Starbucks brand can meet the other customer and sharing stories or they can invite their friends to the fan page in Facebook. Hunter (2009) stated that ââ¬Å"Unlike Facebook, where social structure is among people who have agreed to become online friends, members of Twitter are nominally part of two networks; those who follow their updates and those whose updates they followâ⬠. Twitter use as a media to communicate and inform customers about new products, events, and recent campaign. A research shows that middle status member in a group who moderately connected to others member are often influenced by their friendââ¬â¢s purchase decision. ââ¬Å"They tried to maintain their status by primarily making purchases as they fear that not doing so might undo their statusâ⬠(Iyengar, Han, Gupta, 2009). Another activity that beneficial to Starbucks is using social media as consumer-generated marketing strategy. It is a growing part of the new customer dialogue by which customers themselves playing a bigger role in shaping their own brand experiences and those of others. This may happen through blog or video that had been made by customer itself (Kotler Armstrong, 2012). Starbucks should pay attention and catch the opportunity. While the company sells the best espresso, they have to build good customer relationship with customers and grab the market share through social media activities. People who involved in an organization can use social networking to improve their performances through knowledge sharing. Social networking provides a set of methods and measures to identify, visualize, and analyze the informal personal networks within and between organizations Thus, social network analysis provides a systematic method to identify, examine and support processes of knowledge sharing in social networks (Muller-Prothmann, 2006). Social networking can help an organization to identify personal expertise and knowledge. When a company tries to build a community within the employees, it can help improve communication process to enhance the performance of the company. B. Labor Union Labor union is one of the social networking that exists to ensure the right of workers. They concern about work hours, wages, and benefits that given by the company. The different in culture, demographic, social-economic background have a strong impact on the development of labor union as a social networking. In Western Europe countries and US, labor union been institutionalized since long time ago while in countries like South Africa and Indonesia recently legalized and have growing members (Heins, 2004). Starbucks has some issues regarding the employees. Starbucks workers made some petitions to companyââ¬â¢s board which are: fairly paid, health care coverage, sufficient staff, safe working environment, and independent voice on the job. Starbucks workers stated that compare to $23 billion market value and growing business of Starbucks, most of them got low wage and fluctuating hours which affect their financial condition. Workers also complained about health care which they have to works 240 hours per quarter to qualified health care purchases through company while they do not have assurance in work hours. In addition, workers have to pay premium to participate in health care plan. Starbucks as a global company has to pay attention of certain situation related to social networking between workers. Research in journal: The Role of Labor Unions in the Process towards Sustainable Consumption and Production, has evidence that the union movement has started to embrace the concept of sustainability of the company. As management started to hold the traditional approach between business interest and social interest is no longer clear, but blend (Heins, 2004). Ethical framework in business consists of sustainable business, ethics, and stakeholder theory (Wells, 2011). The term ââ¬Ësustainability propitiates value creation for firms, as well as for their stakeholders, in economic, social and environmental termsâ⬠(Kumar Sen, 2006). Workers as stakeholder of a company have important roles to Starbucks. The social networking of workers should be engage in company decision making. Most of the employees of Starbucks are part timer. As management of Starbucks always r eceived complains about work hours, workers should be given fixed hours of work so that they have assurance according to hours and wages they get. Research found that wages grow faster in economies that do integrate with the rest of the world, globalization may have negative impact on wages in the short run. That is a signal when Starbucks has to pay attention to wages paid to the employees. Company should adjust the payment to the growth of economics. The main threats to workers come from international capital movement and financial crisis (Rama, 2003). Figure below shows about growth wages percentage in non-globalized countries, rich countries, and globalized countries. Beside wages and guaranteed hours, company needs to be aware of bullying in the workplace. Labor union of Starbucks has complained and sign petition about independency among workers. In journal Workplace Bullying and Ethical Leadership (Yamada, 2008) stated about the impact of bullying to workers. Workplace bullying is a profound violation of oneââ¬â¢s personal dignity and the residual effect on organizational performance can be significant. Starbucks should commit to upholding a culture where diversity is valued and respected. Workers need health care and insurance as well, preventing the injury from hot beverage they could get when they work on shop floor as a barista. A responsible company has to be aware of the livelihood of the employees itself. C. Fairtrade Foundation While a company gets benefit of social networking that existed in the company itself, they have opportunities to build a customer value through community around them. Some of fair trade issue had been emerge recently. For example, a non-profit organization called Fairtrade Foundation which has a vision to maintain justice and sustainable development of trade structures and practices. Fairtrade exist as a social networking of people that concern about welfare of people especially in developing country. They also use social media (Facebook, Twitter, Youtube, Blog) to interact online. This community establish in 1992 with missions to deliver the proper life to farmer and worker. In developing country, there are some risks for agricultural export: technological advance, growing complexity of finished product, evolution of manufactured raw material, and the rising of agriculture productivity in industrial countries. The event of 11st September 2001 made the commodity price plummeted especially in the price of coffee, tea and other commodities from developing country (Mazumder 2008). Figure below shows the decline of coffee price in September 2001. Importing Countries Retail Prices of Roasted Coffee (US cents per lb) The activities of Fairtrade Foundation supported by consumer who buy the groceries product with Fairtrade mark on it. This kind of social networking will affect Starbucks as a coffee purchaser. The company can grow social responsibility to be involved in this community and support the farmer by purchase Fairtrade commodity. Starbucks can do some effort to sync by offering some help in technique, equipment, and capital funding for farmers. This will ensure the quality of the coffee and increase the value of the product. D. Global Campaign for Climate Action (GCCA) Nowadays, more people concern about global climate change. They have done some campaign to save the environment. Global warming cause glass house effect that made the temperature rising. Social networking between people who care about this planet leads to some organizations to fight this environment issue. Global Campaign for Climate Action (GCCA) was form in 2008 and started the campaign at 2009. The history begins from discussion between internationally-respected campaigners and advocates who concern about environmental. These climate activists concluded in 2006 that the fight against climate change needed a boost. By uniting together across organizations to create public campaigns particularly in countries where additional mobilizing capacity was needed, they felt they had a better chance of becoming more than the sum of the parts. GCCA consists of 270 non-profit organizations around the world. The mission of GCCA is to encourage people to maintain a safe global climate for next generation, to reduce the carbon emission and to influenced the community that already affected by climate change. The issue of global warming is a societal and environmental driver for Starbucks. The social networking of people who concern about this planet has an impact to Starbucks as a coffee retailer. Starbucks need to contribute to support the environment and gives some effort that can help the planet from climate change. Using paper glass or ceramic glass is better than plastic glass. Plastic glass need to be recycled and can harm the environment. Good waste management and protection of water quality is necessary for company. The other way Starbucks can help to save the earth is using degradable brown paper bag as reducing the use of plastic bag. Starbucks need to delivers some message to the customer about the necessary of being eco-friendly and company can do some go-green campaign to encourage customer. 3. Conclusion Social networking is a broad term that can develop through relationship between people in workplace, schools, and online. In summary, this report elaborates the types of social networking: social media, labor union, Fairtrade Foundation community, and Global Campaign for Climate Action community and its impact to Starbucks. Starbucks can use social media to deliver the value of the brand through word-of-mouth marketing and consumer-generated marketing. Viral marketing is a good way to send a signal from a company related to new product, events, or campaign. Community marketing give customers a place to others customer to share about their experience to Starbucks. Labor union is a driver to Starbucks to enhance the livelihood of the workers. To ensure the welfare of the workers is one of the ethical frameworks of a company because workers as stakeholder have important rules in company sustainability. Fairtrade Foundation is a non-profit organization to support farmer especially in developing countries. Coffee farmers are supplier for Starbucks, company need show the corporate social responsibility by supporting farmers to help them providing a better living condition. Global climate change is a recent issue that more people concern about. An organization named Global Campaign for Climate Action is a social networking between people where they try to communicating the importance for being care about earth. 4. Recommendation and Implementation Social networking has some impacts and relevance to Starbucks. Research from a journal: Societal, Environmental and Stakeholder Drivers of Competitive Advantage in International Firms found that the good characteristic from a company align their activities with the principles of sustainable development and social expectations. The societal, environmental, and stakeholders could be managed to create value for the company. Kumar Sen (2006), in his research figured a diagram about societal, environmental, and stakeholder as external drivers for the company. In a competitive environment, the ability of companies to meaningfully engage with critical stakeholders propels a company to innovate and respond to changing external demands more effectively (Kumar Sen, 2006). It means that Starbucks has to pay attention to some issues regarding the social networks around the company. Some issues that come from social networking such as social media, labor union, non-profit organization as Fairtrade Foundation and Global Campaign for Climate Action are belong to external driver. Starbucks has to cope with this issue by getting involved in their activities. Company should pay attention to the worker and give them guaranteed work hours, pay their wages fairly, give them health care plan and protect them from bullying at the workplace. Fairtrade Foundation can be a media to connect Starbucks with coffee farmer, buy coffee from them and help them technically to produce high quality coffee. Go-green campaign can help to save the planet and give customer information and value about the product of Starbucks. For example discount given if customer choose to bring their own tumbler or using ceramic glass instead of paper or plastic glass. These activities can be organized by Starbucks through social media (Facebook, Twitter, Blogs) to gather customers and share the value of the company, give experience and to customer and build a good customer relationship.
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